§ 01  /  Notes

Notes.

Short writing on brand, narrative, experience, and the decisions most founders postpone too long. Published when there's something worth saying, not on a schedule.

Mar 2026
Most marketing problems aren't marketing problems
5 min read
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Feb 2026
The fractional CMO isn't a cheaper CMO
4 min read
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Jan 2026
What broken windows research taught me about brand environments
7 min read
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Dec 2025
Positioning is picking what to ignore
5 min read
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Nov 2025
Running three companies while advising on brand
4 min read
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